Optimize Ad Revenue for Mid and Small Market Stations
SurferNETWORK's Digital Advertising program is based on three main revenue generating opportunities. From display advertising to in-stream advertising,
your station will have the tools to make the most of your stream efforts.
In-Stream
SurferNETWORK allows you to manage, sell, and schedule your own In-Stream replacement ads. The ads can have a clickable accompanying
banner or you can even replace a terrestrial ad with a video ad on your player! Through our Customer Control Panel you can setup schedules,
view impression reports, and keep track of which ads are currently running.
Gateway / Pre-Roll
The Ad Manager feature of the Customer Control Panel also lets you work with
gateway or pre-roll ads. You can have as many as you would like and can schedule them just like any in-stream ad. Many of our stations are
very successful in selling high-impact videos.
Display Ads (Station Value Added) and App Banners
Now you can schedule banner advertising on your player and apps too! Banner graphic campaigns automatically start and stop displaying
based on dates you entered. Setup your local pizza place's logo to show up right before lunch with a click through to a coupon - your ads on your schedule.
Reporting
Run reports to provide details like impressions, clicks, or ad plays where applicable. Drill down to specific campaigns or advertisers
for additional insight and reporting to clients.