Advertising

Optimizes Ad Revenue for Mid and Small Market Stations

SurferNETWORK's Digital Advertising program is based on three main revenue generating opportunities. From display advertising to in-stream advertising, your station will have the tools to make the most of your stream efforts. Digital advertising allows you to add a visual component for your advertiser's campaign and increase effectiveness and recall, giving you the opportunity to easily measure the effectiveness of digital advertising. Radio generates an average 29% lift in search activity, but why not present the brand visually to your listener, wherever they are? We can help!

The Ad Manager feature of the Customer Control Panel provides management, scheduling, and reporting capabilities for audio or video gateway / pre-roll ads. Many of our stations are very successful in selling high-impact video gateways. It is a great way to showcase a brand and ad value to an advertising campaign. Don't have an advertiser? You can also use it to promote a contest, or other station content, so advertisers see it as valuable real estate.

Gateway Preroll Advertising Opportunity

SurferNETWORK allows you to manage, sell, and schedule your own In-Stream replacement ads. Add more value with a clickable accompanying banner or replace a terrestrial ad with a video! With the visual component, listeners will have a much greater chance of remembering an ad and acting on it. Through our Customer Control Panel setup schedules, view impression reports, and keep track of which ads are currently running.

InStream Replacement Advertising Opportunity

Display Ads (what we call 'Station Value Added') is banner space on your player and apps. These ads are the most prominently displayed on your stream players as they are always visible to the listener. These campaigns can be scheduled to automatically begin and end based on dates and times you entered. Setup your local pizza shop's logo to show up right before lunch with a click through to a coupon - your ads on your schedule. Studies have shown a 30% improvement in ad recall when a visual component is displayed on the dash, and SurferNETWORK helps you to bring that effectiveness to your stream.

Station Value Added Advertising Opportunity

Digital Sales Training

Our exclusive Digital Advertising Sales Training Program familiarizes you with the inventory options and presents helpful tips on selling that inventory. From promoting the value of the visual components available in your digital offerings, to setting up and scheduling the ads, to helpful tips on selling those ads, we put the tools in your hands to maximize your Digital Sales efforts.

We are very pleased with their services, but especially happy with the Digital Sales Training program... The presentation helped our sales force understand how the stream works, and more specifically, what is available to sell in the stream signal.
Tracy Songer

(Ottumwa Radio)

SurferNETWORK provides Digital Sales Training

Reporting and Affidavits

Run reports to provide details like impressions, clicks, or ad plays where applicable. Drill down to specific campaigns or advertisers for additional insight and reporting to clients.

SurferNETWORK is the only streaming service we will use to stream our radio stations. The interface is easy to use and understand and the audio quality is exceptional. Will is a great guy to work with, extremely helpful and always available to answer our questions. Yes, there are other services out there but none that provide the quality of audio and service that SurferNETWORK does.
Brian Seabold

(Signal Hill Media Partners)

I've worked with SurferNETWORK for several years now. I've found their service very reliable. When I do need to call and talk to tech support they are always very helpful and easy to deal with (and they actually answer the phone). As a contract engineer I deal with a lot of different customers and scenarios and have recommended them several times. I've dealt with several different streaming services and SurferNETWORK is my top pick.
Chris Stevens , CBNE, CBRE

(RF Solutions)

Thanks for all you do for us... I discovered that my grandma in Shreveport, Louisiana logs on every day to listen to me. It wouldn't be possible without you guys.
Eric Walker

(KMRY Radio)

We have been using SurferNetwork for nearly 12 years. Our radio streams are rarely down, and when there is a problem they usually are on it before I know about it. If I have to call with a question or issue, their tech support service is top notch! I can't thank them enough!
Tracy Songer

(Ottumwa Radio)

As from the beginning of our relationship the work is perfect and looks great! As I stated all is running smoothly and nothing but praise for your service!
Dean Duke

(WQMV AM 1060 & 93.5 FM)

If you're trying to break into streaming your station audio, you can try doing it yourself. If you have any hair, you WILL wind up pulling it out. Better call SurferNETWORK before you go bald. We are some SERIOUSLY satisfied SurferNETWORK customers!
David B. Treadway

(US Stations, Hot Springs AR)

Company presentation
Ozarks Dynacom streaming with SurferNETWORK
WSOU Seton Hall streaming with SurferNETWORK
WEQX streaming with SurferNETWORK
The MaxxKonnect Group streaming with SurferNETWORK
Perry Broadcasting streaming with SurferNETWORK
Full Power Radio streaming with SurferNETWORK